barbara
This user hasn't shared any biographical information
Posts by barbara
Busy bees, Mothers and iPads
We’ve all been so busy spreading the word about myPause and myShoebox, updating the apps, developing new relationships and, in our spare time, running marathons, organising benefits to end childhood hunger (Taste of the Nation), almost completing Bikram challenges and herding teenagers… that we have neglected our poor blog.
One of the updates we have been [...]
Give an App Screenlist for your holiday gifts
December 10, 2009 - 8:41 am
Tags: family, frugal, gift, screenlist, value
Posted in family, marketing, myPause, myShoebox, sales | 5 Comments
With the holidays upon us, it’s time to get serious about your Christmas and holiday shopping. Although the economy seems to be recovering somewhat, or at least not sinking further, we are all still fairly frugal and more creative (read: less expensive) gifts are the priority.
People like to give personal gifts. When the idea of [...]
Our Wishlist to Apple
November 27, 2009 - 3:20 pm
Tags: customers, demos, gifts, global, marketing, naive, sales
Posted in app store, business, marketing, myPause, myShoebox, sales | 1 Comment
Now that the Thanksgiving table has been cleared in the US, thoughts turn to holiday shopping and wishlists. We have a short wishlist of our own that we, as iPhone app developers with a global view, would like to present to Apple.
We strongly believe that consumers want well-designed, easy to use, feature-rich tools that entertain, [...]
Dairy farming with an iPhone app – Evernote users are creative
November 18, 2009 - 12:13 pm
Tags: clever, customers, diary farmer, evernote, global, productivity, White Nights
Posted in business, marketing, myShoebox | 2 Comments
Evernote, of course, has a devoted following and this app is used by such a wide variety of people for all sorts of productivity improvements. I personally love this video about a dairy farmer using Evernote in his business. This is no ordinary dairy farm!
I’ve been a fan of Evernote forever (not just because they [...]
Both apps live in the App Store! Yes, Friday the 13th!
November 13, 2009 - 10:55 am
Tags: apps, celebrate, champagne, myPause, myShoebox, superstitious, thanks
Posted in app store, business, family, marketing, milestone, myPause, myShoebox, sales | No Comments
Come and get it! Dinner is served!! Tonight’s main course: myPause and for the pudding: myShoebox!!!! We submitted on Halloween and are now launching on Friday the 13th. Boy, are we pushing the fates.
As corny as it sounds, it’s quite thrilling to open up the App Store and see an app that your own team [...]
How we define ’success’
November 7, 2009 - 3:42 am
Tags: family, goals, productivity, success, value
Posted in business, family, sales | No Comments
While waiting, we are discussing as a family what the definition of ‘success’ for this venture is – financial reward, workstyle, time spent together, our name in lights, whatever…
David from App Cubby does a fine job of discussing the softer definition of success in his blog post. He opens with a favorite Thomas Edison quote [...]
Submitted our apps with sweaty palms
November 2, 2009 - 12:36 pm
Tags: app, excited, nervous, wow
Posted in app store, business, development, milestone, myPause, myShoebox | No Comments
We are on the edge of our seats now… We have submitted the apps and are awaiting Apple’s approval from on high. This is nerve-wracking stuff.
Now we need to focus on the marketing and get all our ducks in a row. Average approval time currently is four weeks, so it looks like they may [...]
Pricing our apps
October 20, 2009 - 9:00 pm
Tags: app store, customers, hope, myPause, myShoebox, pricing, value
Posted in app store, business, myPause, myShoebox, sales | No Comments
We are in our last few days before we submit and we have now made our final pricing decisions. This is a crucial decision that allows your app to gain traction, reflect value and, of course, potentially earn a bit of revenue that can feed the next set of updates.
As many app developers point out, [...]
Review of App Store milestones
October 15, 2009 - 7:51 am
Tags: app store, celebrate, design, iPhone
Posted in app store, design, marketing, milestone | No Comments
During the development of our marketing plan, we have come across many great iPhone ads and celebrations of AppStore milestones.
When the AppStore approved its 10,000th app for sale last November, this first major milestone was celebrated not only by Apple ads, but others also created their own tributes.
Tap, tap, tap created an amazing mosaic made [...]
Just say no – difficult choices
October 8, 2009 - 8:37 am
Tags: family, fun, myPause, myShoebox, productivity, value
Posted in business, design, development, family | No Comments
We are now ready for beta testing and have difficult choices ahead. I’m sure we won’t get to include or finish every feature we want and it will be interesting to see how the beta users interpret the choices we have made so far. I wish that I could explain to each one why we [...]