We are on the edge of our seats now… We have submitted the apps and are awaiting Apple’s approval from on high. This is nerve-wracking stuff.
Now we need to focus on the marketing and get all our ducks in a row. Average approval time currently is four weeks, so it looks like they may be out just in time for Christmas! We hesitated over whether we should set a release date or just let the apps go on sale as soon as they are approved. I suppose this is one of those things you learn through experience, but we’re so excited to get our apps out there that we decided to just let the dice fall where they may.
Wouldn’t that be funny if they were approved in under a week! We did submit myPause on Halloween, so anything could happen… not that I’m superstitious.
Has anyone else submitted two apps at once? Isn’t it crazy?
We are now ready for beta testing and have difficult choices ahead. I’m sure we won’t get to include or finish every feature we want and it will be interesting to see how the beta users interpret the choices we have made so far. I wish that I could explain to each one why we chose one feature over another when they mention that they’d prefer the one we gave up, but of course, that’s not how it works. Each app has to stand on its own and we have to be sure that we feel good about the trade-offs we have made.
This reminds me of our first set of difficult choices we made – the initial filtering down to the two apps for the first development project. Indulge me in a flashback:
About six months ago, when we decided to get serious about developing some iPhone apps, our family had already looked at a list of 25 potential ideas. We knew we couldn’t do more than a few at a time, especially in the beginning (little did we know that even ‘a few’ was incredibly ambitious! Thank goodness we chose an experienced partner, Night & Day Studios, the creators of beautiful apps, including Peekaboo Barn and Cocktail Compass, so we set out to filter the list down to three.
Our initial list had, in fact, been the product of a tongue-in-cheek gift, so we felt that we should step back and make sure that the long list was, in fact, long enough. We brainstormed a bit more, thinking of every problem we faced in our daily lives and what type of app could address these problems. We have such a wide variety of ages, professions, geographic locations and general attitudes towards life within the family that we felt pretty confident that we were tapping into many veins of gold.
We weren’t looking to develop a technical breakthrough like AirSharing or WorkSnug. We just wanted to use the iPhone platform to make life simpler and to reduce the time people spend on those little problems in order to create more time for them to spend with family and friends. It didn’t hurt that the iPhone platform allowed you to do this so elegantly!
Our focus is on niche markets to resolve a specific challenge. The final choices, myPause and myShoebox , were premised on the writer’s missive – ‘write what you know’. Our target audience includes members of our own family and this gives us a great insight. This first in a series of difficult choices still feels right and we know that our apps will be in a unique space offering a unique service.
For any of you mothers out there, you’ll get the ‘bean in the belly’ reference. Our apps have passed conception and are slowly developing limbs and organs. This is an exciting process for our group, especially since this is a family venture. I’ll touch upon the ‘working with family members’ in another post, but suffice it to say that the positives so far, far outweigh the negatives.
Here is the first ultrasound of one of our conceptual babies:
We are determined to provide our users (our community) with apps that are elegant and stylish, but are also fundamentally very useful.
Like any proud new parent, we assume that all it takes is our intelligence and love to create a fabulous product. Thank goodness we have three generations of the family offering their two cents on these apps so that our reality checks are often and deep! Most likely, our resulting apps will rebel from our preconceptions. In fact, we want and will encourage other dynamics, namely our customers, to shape the ultimate destiny of our apps.
I’m sure in 5 years they will look nothing like our initial plans, but as long as they are most useful to our users, that it doesn’t really matter. I completely agree with the makers of Photokast, who wrote in their report ‘that sometimes they use your applications in ways you never intended.’ We encourage this and are intrigued by the possibilities (mostly for myShoebox, of course, but who knows – maybe someone will use myPause in a unique way…).